21 Dec Why Global Mobility Teams should Watch Transport Trends When Recruiting Talents
Who owns the keyword: global mobility? When googling the term “global mobility”, one sees either the talent culture or to a lesser degree, the transportation industry. In our effort to distinguish differences, we’re tackling them for the first time — only because the latter also plays a role in the movement of talents everywhere. In recruiting talents for particular companies, it also bears watching transport trends.
This was evident in the study of the PTOLEMUS Consulting Group, which states that the global demand for mobility of the transport kind will continue to grow — and for that reason, it also means the movement of people everywhere. Despite its impact on the environment, it says, car use will also grow very fast, helped by the developments in shared mobility, automation, electrification, and connectivity.
In the past, many talents were wary of moving but technological conveniences have made it easier for people to move. They know there are easy and even affordable alternatives to not only home living through California Corporate Housing for example, and also through car sharing or ride hailing services, lauded as the solution to reduce congestion, even in some parts of Northern California.
These are the transport modes that the study covers:
- Passenger cars (Own vehicles for personal use, car sharing, ride hailing, car pooling, car rental, taxi)
- Coaches, buses, and trams (incl. sub-categories)
- Two-wheelers (including sub-categories such as electric moped)
- Bicycles (electric and traditional bicycles) like the ones at Google
- New vehicles (e-scooters, velomobile, hoverboards, motorized skateboard) which are prominent in street corners around Silicon Valley
Overall, the report concludes that, far from shrinking, the number of passenger miles driven with cars will increase by 35 percent from 2020 to 2030.
These new modes are predicted to grow rapidly and the study forecasts that car pooling, for example, will expand by 22 percent per annum until 2030. Car pooling in Northern California is common among tech workers in San Jose and nearby cities. Even the likes of Google and Facebook go beyond car pooling. They have shuttle buses that transport people from and to their place of work. Both companies have other offices around the Bay Area.
Electrification of vehicles is getting more headway, on account of the many Tesla cars in the Bay Area, which has grown by 35 percent annually.
Frederic Bruneteau, PTOLEMUS’ managing director, comments: “Our research, the first to predict the future of 18 transport modes globally until 2030, does not bring good news for the planet. However, it proves that there is a way for the car industry to transition from transportation to mobility.”
This study, the first quantified analysis of 18 transport models worldwide, shows the combined impacts these trends will have on transport mobility market stakeholders, answering such questions as:
- How will the changes in transport mobility behavior affect car markets?
- Will Autonomous Vehicles replace or increase the total number of trips in the US?
- Will cities benefit from multi-modal transport mobility and should they promote it?
- Will ride-sharing services such as Uber kill taxis?
The study offers a deep analysis of the effect of trends on key stakeholders for each transport mode as well as the bottom-up forecast of the demand to 2030 by transport mode like the impact of electrification and automation on the transport mix.
The report is based on over 40 interviews with OEMs, cities, transport mobility service providers, infrastructure providers, and big data service providers.