19 Jun What Google for Jobs’ Initiative Can Do For Recruitment
Google is set to make job searches easier. We all know how the seemingly all-encompassing search engines can look for and locate research topics, breaking news items, venue locations and their addresses, images, videos, and entire map sections — so why not jobs but in a more reader-friendly manner? Google for Jobs was launched in the U.S. last June 20. How does it work? When you search for jobs in a particular location, whether on your mobile phone or desktop, you’ll see results that allow you to explore jobs from various companies online.
This Google initiative looks nothing new but if this video from Google is any indication, it looks like Google is taking job search to a whole new level. It’s clearly Google’s artificial intelligence at work here — and yes, they’re ahead of this technology. Is this Google initiative then a threat to longstanding job portals and company job postings? The results from the video example show how the specific job pops up along with the site it’s posted on.
According to the India International Times, Google is keen on winning over its competitors instead of demolishing it. It is currently holding negotiations with these jobs sites, as well as LinkedIn, to offer them what seems to be a win-win partnership.
These sites, as well as employers and manpower agencies that are hiring candidates directly, will reportedly have the option to post their job openings on Google for Jobs. This is particularly odd, considering that typing specific jobs on Google Search already generates the job listings.
Google for Jobs is just like its search engine, but definitely easier on the eyes. Type in the information on two tabs — the kind of job you are looking for, and your preferred location. The search results will come up in a manner of seconds, and you see the job description, the qualifications required, the compensation package, and the application process; before it was just a link to the company or job portal posting it.
There is no membership required, no log-in process, but the results look like a job board where job openings are posted and are classified according to category. The date of posting is also mentioned to alert the applicant if the position is still relatively new or has been advertised for weeks.
Tech Crunch lists one more feature that can prove interesting to global mobility specialists and their candidate assignees: the location of the job position to be filled and its distance from the jobseeker doing the search.
Digital tools like social media, video chats, recruitment and candidate tracking platform are becoming part of the global mobility specialist’ work processes. A lot of solutions are becoming increasingly available to him, helping him speed up his work, make them more accurate and precise, while managing and even reducing his costs.
And how does Google for Jobs fit into this? How can he make use of it to ensure that his hires continue to be of more quality? Can he use it as a platform to search for assignees who are currently based in other countries? How much would it cost him, if any? Would it offer him added advantages that are not available in the other recruitment providers he is currently using?
Right now, it is the potential presented by Google that cannot be overlooked. The use of the quintessential search engine belies the fact that this recruitment platform can be used by Google’s millions of users. Gmail alone has 1 billion active members as of 2016, says
Tech Crunch. A global mobility specialist who posts a job opening on Google for Jobs and makes it open to the application of users in India, for example, can have access to a widely extensive talent pool, to say the least.
Next, it would be logical to assume that many of these candidates would be tech specialists. Google and its various products and services are being used, studied, analyzed, and scrutinized by programmers, web developers, data specialist, and other IT professionals who also want to be ahead of the learning curve. Searching for jobs on Google might become automatic and develop into a habit.
Finally, while Google is still adding and enhancing features as of the moment, the cross-function services that its many platforms offer can make recruitment easy to use and even fun for the global mobility specialist. Assignees who connect with him via Google for Jobs can continue the communication through Gmail and then do an interview via Google Hangouts. That’s just one basic example. With Google itself an indelible part of the devices used by both assignee and global mobility specialist, any job-related interaction would be convenient. There would be no need for them to log out of their current Google set-up just to further the job process.
Right now, Google for Jobs is still very much in its beta stage. But given the creative minds and the tech power behind it, global mobility specialists would be advised to watch this space.